I am an Italian journalist based in London. Since 2013, I have been working in digital journalism, focusing on audience engagement and development, social media and innovation.
Since July 2019 I work as senior social media editor at The Telegraph, where my main focus is on the development and implementation of our social media strategy to drive subscriptions, as well as the growth of our accounts on Instagram and TikTok.
Previously, I worked at The Economist (April to July 2019) as their Instagram producer, working on high-quality and engaging Instagram Stories, with a focus on data visualisation; at The Telegraph (July 2018 to March 2019) as a social media editor; at the non-profit organisation All Out (February to May 2018) as a creative and design intern.
Before moving to the UK in 2018, I worked in Italy as engagement editor at la Repubblica (2017), head of social media at La Stampa (2015-2016), and assistant video producer at VICE (June to August 2014).
At la Repubblica, I was part of the Visual Lab where I worked as engagement editor with an awarded team of journalist, designers and web developers dedicated to innovative digital projects and interactive storytelling, like the awarded longform Lives Rebuilt, dedicated to survivors of Central Italy’s earthquake of 2016, and Francesco Totti: King of Rome, an interactive and visual feature which was awarded an Online Journalism Award.
At la Repubblica, I was also in charge of the social strategy of Repubblica TV. During my tenure, the page grew by 70% in 9 months thanks to a focus on high-quality productions and native content like the Square Interviews, a series of videos designed to be distributed primarily on social media and featuring interviews to address underreported social and health issues.
As head of social at La Stampa, I worked with La Stampa’s digital desk reaching important milestones – for example, growing our Facebook audience from 300k to 1 million followers in less than two years. During my years at La Stampa, I also worked on the production of short documentaries like My life with food supplements and interactive projects such as #VorreiMaNonParto, a data-driven look at the reasons for the drop of birth rates in Italy.
In the past few years, I have collaborated with the likes of Wired, New Statesman and Corriere della Sera, lectured at the MA in Journalism at the Catholic University of Milan, and worked as social media consultant for the Embassy of Germany in Rome, for Radio Deejay and a number of Italian local newspapers.
Since 2018, I am one of the organisers of the Hacks/Hackers London, a media innovation monthly conference.