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In 2016, while working as Head of Social Media at La Stampa, I kicked off the newspaper’s first series of Instagram videos.

All the videos were short, shareable and designed to be published natively on Instagram. Each content combined video, text and graphics to grab people’s attention while scrolling through their social feeds.

The videos, realised in partnership with La Stampa Video Desk, covered a wide range of news and topics and were often used to launch larger projects on La Stampa’s website.

Published by: La Stampa  /  Language: Italian