In 2017, while working as Engagement Editor and Video Producer at Repubblica TV, I launched the first platform-specific video series of la Repubblica on Facebook.
The videos, which covered a wide range of news and topics, were short, shareable and designed to be published natively on Facebook. Each content combined video, text and graphics to grab people’s attention while scrolling through their social feeds.
These videos played a pivotal role in Repubblica TV’s social strategy, which led to an increase of followers by 78% from February to December 2017.
Published by: la Repubblica / Language: Italian