In spring 2019 I worked as an Instagram Producer for The Economist, realising Instagram Stories for its official account.
In that capacity, I worked on a variety of formats with the aim of engaging with an audience of more than 3.6 million users, mostly between 18 and 35 years old.
I scripted, designed and edited each story starting from a strong visual element and focusing on issues that a younger and more diverse audience can more easily relate to. For instance, we published stories about the hype of houseplants among millennials, the increasing consumption of craft beer and the “motherhood penalty” (i.e. the decrease in wage for women who become mothers).
In most of the Instagram Stories I produced, I also tried to use interactive elements to help our audience to take part in the storytelling.
Published by: The Economist / Language: English
See below for a more comprehensive list of stories or find out more about The Economist’s production for Instagram Stories in this article on Journalism.co.uk.
- Millennials’ houseplant
- Why black Americans are living longer
- Motherhood penalty
- Lager vs craft beer
- Mo Salah is fighting Islamophobia