Hi, my name is Francesco Zaffarano 👋
Since 2013, I have been working in digital journalism and audience development. I am passionate about all things media and innovation.
I have worked as senior social media editor at The Telegraph, Instagram producer at The Economist, engagement editor at GEDI Visual Lab (la Repubblica and l’Espresso), social media editor at La Stampa and assistant video producer at VICE. I wrote for New Statesman, 7 – Corriere della Sera, Journalism.co.uk.
I am a proud organiser of Hacks/Hackers London and a contributor of Nieman Lab’s Predictions for Journalism.
I have a BA in Philosophy at Università degli Studi di Milano and an MA in Interactive Journalism at City, University of London.
Some of my recent projects include:
- Developing the Instagram strategy for The Telegraph and doubling the audience in less than one year;
- Designing and producing new formats for Instagram Stories at The Economist;
- Producing multimedia and interactive longform journalism for la Repubblica and L’Espresso;
- Leading the production of social-first video series for Repubblica TV on Facebook.
I am also mapping publishers and journalists on TikTok to see what’s going on there. You can help me here.
You can find me on LinkedIn, Twitter, Instagram and Medium. You can also send me an email if you like.